Laura Mitchell, vice president of business development, GrandCare Systems, will join The Peggy Smedley Show, the voice of M2M and connected devices. Listen live by visiting The Peggy Smedley Show Website, or download archived episodes at www.peggysmedleyshow.com/archives
“The number of elderly people in the United States is rising at a rapid rate courtesy of longer life expectancies and an aging “Baby Boomer” population. Efficient care and assistance for these people is very important, and technology is playing a major role in helping ease some of that burden.” Laura Mitchell, vice president of business development for GrandCare Systems, explains how her company’s systems assist in care-giving efforts and what some of the barriers are in adopting technology to service an aging population.
Laura Mitchell, VP Business Development, GrandCare Systems
Laura is a founding member of GrandCare Systems. A significant part of her initial role was to bring the product to market in 2006 through the development of a nation-wide distribution network. Laura specializes in Social Media and non-traditional, guerilla marketing strategies, furthering GrandCare brand recognition throughout the digital health industry, and has been featured in Forbes for her work.
She travels nationwide, providing educational presentations on digital home health, social media, using technology to mitigate hospital readmissions, and go-to-market strategies. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, and CES. She has also authored various magazine articles on the digital health market and go-to-market strategy.
Laura was a key organizer for the EHX and CEDIA Future Home Pavilion Educational Tracks. In 2008, she created the industry-wide Aging and Technology webinars. She was the recipient of the What’s Next 2011 Boomer Business Innovation Award for Excellence in Leadership and Innovation and was awarded the 2012 Dealerscope’s “40 Under 40” Award.
GrandCare Systems, headquartered in Wisconsin, has provided the most comprehensive caregiving technology on the market since 2005, enabling individuals to remain safe, healthy, and happy at home.
The GrandCare interactive touchscreen gives residents the option to control communications and view specific pictures, listen to audio messages, check calendar appointments, visit designated web sites, play games and brain exercises, and video chat with family.
Using a series of wireless activity sensors and digital health devices, the system can alert designated caregivers by phone, email, or text if something seems amiss (e.g. no motion in the kitchen or medications were refused).
For more information or to buy online visit grandcare.com.
About The Peggy Smedley Show
As the voice of M2M and connected devices, The Peggy Smedley Show is an entertaining, yet fun, resource for listeners looking to understand the issues and challenges of implementing the newest technologies both in the workplace and at home. Broadcast live each Tuesday from 12 p.m. – 1 p.m. CT on wsRadio.com, host Peggy Smedley brings her years of experience, knowledge, analysis, and sense of humor to each show. The Peggy Smedley Show features discussions with top-tech thinkers and newsmakers, offering in-depth analysis, while sharing the hottest connected-device stories and trends. To learn more, or to hear current or past shows, please visit www.peggysmedleyshow.com.