GrandCare Systems 11-18-10 Webinar
We meet here: http://my.dimdim.com/grandcare
on Thursday November 18th, 2pm EDT (1p CT).
Topic: Julie Jacobson from CE Pro speaks
Home Technology Integrators: Understanding the Channel
More than 15,000 companies in the U.S. install integrated technologies for the home, offering customized audio, video and automation solutions for a wide variety of clientele – music lovers, movie mavens, the security and energy conscious, busy families, home-office workers, frequent travelers and now more than ever seniors who are aging in place.
These CE (custom electronics) Pros can be great allies in bringing technology into the lives of the elderly, their caretakers and their loved ones. In fact, no other class of professional can serve the unique needs of the aging population with technology for home security, personal safety, communications, entertainment, comfort and convenience. How can technology vendors work with CE Pros? This brief session will provide an overview of the channel, including the size of the market, the characteristics of CE Pro companies, distribution channels, purchasing habits, perceptions of home health technology, and what it will take to make them successful in the seniors market.
Julie Jacobson co-founded EH Publishing in 1994, and since then has been an editor for the consumer magazine Electronic House and the trade publication CE Pro. Both publications cover integrated home technologies including automation, audio, video, security, energy management, telecommunications and lighting controls. The daughter of a gerontologist, Julie has been covering technology for seniors and the disabled since the early days of EH. She lives in Stillwater, MN. Contact: firstname.lastname@example.org, @juliejacobson on Twitter.