The Connectivity Obstacle: Solved, With Help From An Unlikely Source

GrandCare delivers the best technology for telehealth, activity monitoring, and socialization. But the system relies on Internet connectivity to work. That’s a problem for some customers, especially in rural areas. If you’re a home health agency or a GrandCare dealer serving private homes, how can you overcome this obstacle? Partner. Here’s how.

Find the smallest telecom organizations serving your area. You’ll often get the best results approaching the smaller guys. Offer to do a GrandCare demo for their board of directors, and get them excited. Offer to be a referral source if they offer discounted service in return. Desirable terms would include no minimum contract, no installation fee, and a low monthly charge like $19.99 a month. You may be surprised at how willing these organizations are to agree to this kind of arrangement. Remember, these are customers they would not ordinarily have access to. And the data usage is quite low.

As a bonus, they may want to do a joint press release on the deal, which makes everyone look good. Best of all, this kind of partnership can bring GrandCare to the people who need it the most.

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