The Digital Health Summer Summit takes a deep dive into the elements of a successful digital health venture. On the heels of the sold-out, wildly successful Digital Health Summit at the 2014 International CES, the Digital Health Summer Summit is a two-day conference showcasing the latest digital health innovations from the point of view of the industry’s most brilliant thinkers and doers.
Exploring the most pressing–and sometimes controversial–questions that face the industry today, the Summer Summit provides a unique forum for industry veterans to share their hard-learned lessons and insider tips on this multifaceted, fast-growing market.
To register now CLICK HERE
Who Should Attend?
- Healthcare providers and professionals
- Healthcare and fitness device/ technology companies
- Policymakers, pharma execs, insurers and payers
- VCs, angels and other vested financial players
- Media and analysts
- Academia, students and start-ups
- And anyone looking to expand into digital health and fitness
Gaining Traction: The Markets to Watch
Friday, June 20th, 10:15am-10:35am
GrandCare Systems very own Chief Marketing Officer, Laura Mitchell, will be speaking at the 2014 Digital Health Summer Summit. This will be taking place June 18th-20th in San Francisco, CA.
With a number of growing markets in digital health, there are undoubtedly a few that seem to be picking up speed with consumers and care providers: aging and wearables. And with this comes more investor dollars and companies wanting “in.”
As one of the most valuable market segments, boomers account for nearly $230 billion in sales for consumer goods and will control 70% of the nation’s disposable income in the next twenty years. And with the value of the wearables market expected to cross $8B by 2018, consumers and companies are taking notice.
Laura Mitchell, Chief Marketing Officer, GrandCare Systems
Laura is a founding member of GrandCare Systems. A significant part of her initial role was to bring the product to market in 2006 through the development of a nation-wide distribution network. Laura specializes in Social Media and non-traditional, guerilla marketing strategies, furthering GrandCare brand recognition throughout the digital health industry, and has been featured in Forbes for her work.
She travels nationwide, providing educational presentations on digital home health, social media, using technology to mitigate hospital readmissions, and go-to-market strategies. Venues include the AARP National Convention, AHIMA, NAHB, Connected Health Symposium, ASA, CEDIA, CEA Industry Forum, and CES. She has also authored various magazine articles on the digital health market and go-to-market strategy.
Laura was a key organizer for the EHX and CEDIA Future Home Pavilion Educational Tracks. In 2008, she created the industry-wide Aging and Technology webinars. She was the recipient of the What’s Next 2011 Boomer Business Innovation Award for Excellence in Leadership and Innovation and was awarded the 2012 Dealerscope’s “40 Under 40” Award.
Laura was recently featured as a speaker on the Peggy Smedley Show. Click here to listen.
Be sure to visit GrandCare Systems®
Silver Sponsor, 2014 Digital Health Summit
Industry pioneer GrandCare Systems provides the most trusted and comprehensive caregiving technology on the market. Since 2005, GrandCare has enabled individuals to remain healthier, happier, and more independent.
GrandCare is a complete communication, cognition and monitoring technology – Designed to keep individuals safe, healthy, happy and independent at home. Using a series of wireless activity (door, temp, motion, bed, etc.) and telewellness (bloodpressure, weight) sensors, a care-partner can automatically be notified if anything is amiss. Family can can connect by two way video chat AND send pictures, messages, emails, videos and other communications to an easy-to-use touch monitor in the loved one’s home. Loved ones need ZERO technical experience.