GrandCare Systems in the WB Daily News

GrandCare Receives AARP Sterling Award

West Bend Daily News;Date: Feb 3, 2012;Section: Front Page;Page: A2


GrandCare Systems founder Charlie Hillman, left, recieves the Sterling Award from Jody Holtzman of AARP.

West Bend-based GrandCare Systems won the first Sterling Awards competition in the health and wellness category during the Consumer Electronics Show in Las Vegas.

Sponsored by AARP, the Sterling Awards identify the best in technology innovation and product excellence for Americans age 50 and older. “We are honored to accept this prestigious award,” said Charlie Hillman, GrandCare founder. “We share the passion of AARP to forge a better future for our aging population and we are encouraged to continue developing innovation technologies that make aging and ‘healing in place’ safer, happier, healthier and more cost-effective.”

Founded in 2005, GrandCare is a pioneer in the digital home health care industry. The company currently has 12 employees, but Hillman said he expects that to grow as new subscribers sign up.

GrandCare offers a senior-friendly, Internet-enabled, touch-based system aimed at maintaining independence at home, instead of in an assisted living facility. The system, which costs approximately $99 a month, helps control chronic conditions, increases

compliance, strengthens family connections and reduces hospital readmissions, said Laura Mitchell, GrandCare vice president of marketing. It combines technologies to provide activity monitoring, medication management, wellness monitoring, video chatting and social connectivity into an interactive product that can be learned by any senior citizen, she said.

Laura Mitchell, GrandCare Systems vice president of marketing, addresses the crowd during the Silvers Summit awards ceremony.

The unit, which is essentially a touch-screen computer monitor on steroids, can monitor seemingly simple tasks – like lighting, temperature and appliance shut off – to complex ones, like wireless pulse readings, glucose levels and interaction with hand-held electrocardiographs. It also provides social interaction tools, like video chats with family and care professionals, as well as games, music, calendars and trivia.

The purpose of the inaugural Sterling Awards is to identify products that enhance, empower and exemplify the lifestyles of those 50 and older.

Award winners were chosen by a panel of judges from Aging in Place Technology Watch, AARP, Carnegie Mellon University, Care2, Compelling Telling, Continua Health Alliance, Mary Furlong and Associates, National Alliance for Caregiving, NPR Labs, PBS Kids Interaction, SmartSilvers Alliance and Vibrant Nation.

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