Insight on how the Mature Consumer makes technology purchasing decisions

7-8-10
Join our weekly INDUSTRY aging & technology networking forum!

where: http://my.dimdim.com/grandcare

(optional dial listed on webinar)

when: 2pm EDT (11am PDT)

TOPIC: Lori Bitter, Continuum Care Crew, Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.

Sponsored by Celery
Celery’s computerless email system keeps families connected… and keeps you, the installer/integrator, just as close as we help you enter the expanding, high profit senior market. http://www.mycelery.com
Co-sponsors: Home Controls & AARP Orlando @50+

New research gives insight on how the mature consumer makes decisions on personal tech, consumer electronics and gadgets/devices purchases. What does this mean for the tech marketer targeting the mature consumer? Learn which half of your consumers is most loyal, and how can you better appeal to them. Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.

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