The Assisted Living Model AT HOME – 7/15/10 TOPIC

Greetings Aging & Technology Enthusiast!

Join our weekly INDUSTRY aging & technology networking forum!
where: http://my.dimdim.com/grandcare
(optional dial)
when: Thurs July 15th, 2010 2pm EDT (11am PDT)
Call sponsored by Home Controls, Clear Sounds Communications

TOPIC: Providing a new paradigm in for elders and their families.- providing everything that a high-end CCRC or Assisted Living Community offers, but in the security and comfort of the elder’s own home. By combining the smart use of technology with the high touch of upscale hotels and hospitality groups, set a new standard in senior care.

Speaker Bio: Dr. ten Tusscher was Vice President for the Institute on Aging (IOA) (www.ioaging.org) where she worked in leadership and entrepreneurial activities for 10 years. She directed over 250 staff in clinical, care-management, marketing, and homecare departments, and managed an annual budget of $20M. Tessa is a licensed clinical psychologist who specializes in working with older adults. A seasoned entrepreneur, Tessa was President and CEO of Bay Area Psychological Testing Associates (www.bapta.com), the largest psychological diagnostics company in Northern California.

This call is sponsored by Home Controls. Home Controls is proud to provide distribution and a full dealer support program for GrandCare Systems. You can view this system and many complementary products on their website, at http://www.homecontrols.com. Co-sponsors: Celery & ClearSounds Communications To sign up as a call sponsor, email: info@grandcare.com

Insight on how the Mature Consumer makes technology purchasing decisions

7-8-10
Join our weekly INDUSTRY aging & technology networking forum!

where: http://my.dimdim.com/grandcare

(optional dial listed on webinar)

when: 2pm EDT (11am PDT)

TOPIC: Lori Bitter, Continuum Care Crew, Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.

Sponsored by Celery
Celery’s computerless email system keeps families connected… and keeps you, the installer/integrator, just as close as we help you enter the expanding, high profit senior market. http://www.mycelery.com
Co-sponsors: Home Controls & AARP Orlando @50+

New research gives insight on how the mature consumer makes decisions on personal tech, consumer electronics and gadgets/devices purchases. What does this mean for the tech marketer targeting the mature consumer? Learn which half of your consumers is most loyal, and how can you better appeal to them. Learn the misconception about how mature couples make their purchase decisions and why it is all about functionality, not features, that lead to adoption and a consumer devoted to your product.